New Numerix.com Features Dynamic User Experience, Innovative Design and Robust Search Navigation

New York, NY– May 21, 2015

Numerix (www.numerix.com), the leading provider of cross-asset analytics for derivatives valuations and risk management, today announces the official launch of its new corporate website. The new Numerix.com has undergone a complete overhaul with a focus on improving the end user experience.

The custom user experience built for Numerix.com utilizes the latest market standard technology for web design. The flexible, cutting-edge design of key homepage and landing pages emphasize user centricity and clear calls to action. Easy search and advanced navigation allow users engage in self-directed research where they can quickly to pull together collections of related content across the entire site and use for personal education or training on a specific market segment or industry topic.

“As one of the world’s leading software companies our website is not only a reflection of our brand in the market but a key resource to the entire derivatives, pricing and risk industry. With 57% of research in a B2B sales being conducted before the prospect ever speaks to a sales person[1] it’s critical that our website utilize the latest technology for sophisticated search, taxonomy and dynamic navigation, and the look and feel reflect the Numerix user base,” said James Jockle, Chief Marketing Officer of Numerix.

A unique aspect of Numerix is not only its quantitative fire power, but the range of practitioner level experts it possesses with expertise spanning capital markets and insurance. This has enabled Numerix to develop a rich pool of content resources from on-demand webinars, white papers, and case studies to video blogs and thought leadership insights. With the new website, all of Numerix expertise at the users’ fingertips. Numerix.com also gives the ability to search by solution topic or industry topic, in addition to by product or type of service.

“I’m incredibly proud of our Marketing team and am in awe of the amount of work they’ve accomplished to get this site launched. Through their tireless efforts, our new site now showcases the depth and breadth of the expertise of every individual at Numerix, and is a center of information to educate prospects and clients of what to expect when working with us,” said Steven R. O’Hanlon, Chief Executive Officer & President of Numerix. “As we continue to grow and evolve as a company, Numerix.com is scalable and flexible enough to grow with us – enabling us to incorporate new features and functionality at any time.”

"The new site is a modern marketing engine, focused on the latest in lead generation capabilities. The design features a modern UI/UX that is driven by Numerix’s web and marketing analytics to unify business and user goals. All content was migrated to Drupal, a framework that is quite robust, secure, stable and scalable. Some of the other modern features include: topic-based content personalization, advanced Marketo integration, multi-stage forms, simplified landing page creation, and a robust Insights section for content marketing,” said Jason Schaffer, CEO, Blue Coda. “The Numerix team was extremely forward-thinking in collaborating with design and functionality. The hard work from both our teams made this launch a success. We look forward to continuing to work together to push past boundaries and operate at the scale and speed of Wall Street!"

About Numerix

Numerix is the award winning, leading independent analytics institution providing cross-asset solutions for structuring, pre-trade price discovery, trade capture, valuation and portfolio management of derivatives and structured products. Since its inception in 1996, over 700 clients and 90 partners across more than 26 countries have come to rely on Numerix analytics for speed and accuracy in valuing and managing the most sophisticated financial instruments. With offices in New York, Boston, Chicago, San Francisco, Sao Paulo, Vancouver, London, Paris, Milan, Stockholm, Frankfurt, Dubai, Beijing, Mumbai, Hong Kong, Seoul, Singapore, Sydney, Tokyo and Taipei, Numerix brings together unparalleled expertise across all asset classes and engineering disciplines. For more information please visit www.numerix.com.


[1] CEB: The Digital Evolution in B2B Marketing http://www.executiveboard.com/exbd-resources/content/digital-evolution/index.html?hs=mnc

 

For Media Inquiries Contact

Emily Ahearn
Director of Public Relations
Numerix
Phone: 646 898 1294
Email: eahearn@numerix.com

 

 

 

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